Regional Sales Manager | Germany

Please note for this position you have to be based in Germany 

Our client, a global leader in innovative graphic signage materials, is seeking a Regional Sales Manager – Germany to join their expanding EMEA sales team. This position plays a key role in strengthening the company’s presence across Germany, supporting both distribution partners and end customers with high-quality product solutions and sales expertise.

Responsibilities

• Achieve and exceed annual sales, margin, and growth targets across the German market.
• Develop and execute a comprehensive regional business plan aligned with EMEA marketing objectives.
• Conduct regular market analysis to identify opportunities, customer needs, and competitive positioning.
• Deliver in-depth product training and ongoing support to distribution partners, ensuring a high level of knowledge and sales readiness.
• Set and monitor performance goals for distribution partners and guide their achievement.
• Identify and pursue new business opportunities by prospecting potential clients and distributors.
• Provide strategic recommendations to distributors to maximize market penetration and business growth.
• Build and nurture strong relationships with key accounts, managing sales activities from initial contact through to closure.
• Represent the brand at industry events, trade shows, and customer meetings across Germany and Europe as required.
• Maintain up-to-date and accurate customer and activity data using CRM systems.
• Collaborate with EMEA sales leadership by providing insights on market trends, competitor activities, and customer feedback.
• Manage administrative responsibilities, including expense reporting, sales forecasting, and regional planning.

Requirements

• Minimum 5 years of proven sales experience in the graphics signage, digital print media, or wide-format printing industry.
• Strong expertise in consultative and solution-based selling techniques.
• Bachelor’s degree in Business, Marketing, or a related technical field preferred.
• Fluency in both German and English (written and spoken) is essential.
• Strong proficiency with MS Office applications, particularly Word and Excel.
• Prior experience working with technical coatings, laminations, or digital printing methods (solvent, eco-solvent, latex, UV) is an advantage.
• Excellent organizational skills with the ability to manage a high level of autonomy, including up to 80% travel within Germany and Europe.
• Valid international driving license and passport required.
• Existing network of contacts among distributors, converters, OEMs, or key end customers within the German signage or printing industry is highly desirable.
• A proactive “hunter” sales mentality — focused on driving new business growth rather than only maintaining existing accounts.

What’s in it for you?

• Competitive salary plus an attractive bonus scheme 
• Company pension contributions
• 25 days of paid holiday annually
• Full-time permanent role with significant autonomy and flexible remote working arrangements (home office + travel).
• Exciting opportunity to join a company experiencing rapid growth, with a new European manufacturing facility planned to open soon.
• Be part of a dynamic, ambitious EMEA team, reporting directly to an experienced Director of Sales with a proven track record in the industry.

Sounds interesting? Apply directly or contact [email protected] for more information.