Establishing Backroads’ first Netherlands-based team
Exceptional recruitment and HR support helped Backroads establish its first office in the Netherlands, with an HR interim guiding legal and HR compliance and 13 key hires forming its foundational team.
13
New employees
4
Departments staffed
93%
Fill rate
Backroads
Backroads is a leading US-based active travel company. Backroads organises premium biking, hiking, and adventure tours around the world. When they opened a new subsidiary in Utrecht, they needed to build a new local team to join key personnel who had moved from their North American headquarters and their already established operations hub in France.
The challenge
Backroads had an ambitious goal: to hire 20+ employees in their first year across multiple functions for their first office in the Netherlands, including:
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Finance & Accounting
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HR & Payroll
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Hotel Operations
All roles required English-speaking professionals with experience in international environments.
However, before they could start hiring, Backroads needed HR expertise to set up their Dutch entity and ensure full compliance with local employment and legal regulations. They required support in establishing HR processes, contracts, and payroll — in short, the full HR setup package.
With no existing talent pipeline in the Netherlands and a fast rollout ahead, they needed a reliable partner who could manage both recruitment and HR setup support for their first Dutch office.
The solution
Backroads chose Adams Multilingual Recruitment for our expertise in international hiring, strong market reputation, and responsive, hands-on approach.
We provided the full package: an interim HR professional to establish local HR and legal compliance processes, alongside dedicated recruitment specialists to build their foundational team. Working closely with Backroads’ HR and leadership teams, we:
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Developed tailored job profiles aligned with their standards
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Sourced and hired multilingual professionals
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Delivered a team to support the launch of their Netherlands operations
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Provided HR interim support to handle legal compliance, draft employment contracts, and set up local HR processes
Throughout the project, we shared market insights, ensured a smooth candidate experience, and adapted quickly to their evolving needs, all while maintaining both speed and quality.
Today, we continue to be Backroads’ trusted recruitment and HR partner in the Netherlands, supporting their ongoing growth and expansion.
“Thank you for such a terrific partnership over the last year. We now have 22 employees and counting, and with the help of Adams, we are almost fully staffed.”
– Stacy Loucks, European Managing Director at Backroads
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