Are you passionate about understanding consumer market trends and behavior?
We're currently working with a leading Asian food company known for its iconic FMCG food products, which have seen remarkable success in the European market. To further expand its presence, the company has launched a new European HQ in Amstelveen. As part of this exciting growth, we are looking for a Market Intelligence & Consumer Insights Manager to help build a strong foundation for its European market strategy together with the Global HQ.
Key Responsibilities
Market Intelligence (MI)
- Conduct market research and data analysis to identify industry trends and business opportunities.
- Monitor competitive landscapes and generate insightful reports.
- Analyze economic, industrial, and market trends to support strategic decision-making.
- Plan and execute field research, including surveys and interviews.
- Support the localization of global marketing strategies by working with headquarters and regional teams.
Customer Insights (CI)
- Analyze consumer behavior and customer data to derive actionable insights.
- Develop customer segmentation models and personas.
- Support CRM data analysis to enhance customer experience and engagement.
- Utilize BI tools (Tableau, Power BI, etc.) for data visualization and report generation.
Required Qualifications
- 7+ years of experience in market research, customer data analysis, and consumer insights.
- Background in global FMCG companies in MI/CI roles. We cannot consider candidates who have only worked for a consultancy firm.
- Hands-on experience with quantitative and qualitative research methods.
- Strong data analysis and reporting skills (preferably proficient in Excel, SQL, Python, or R).
- Deep understanding of consumer behavior and brand strategy.
- Fluency in English for communication with global teams. Any other European language or Korean would be plus.
Preferred Qualifications
- Experience in CRM data analysis and customer segmentation.
- Knowledge of digital marketing data analysis.
- Proficiency in BI tools (Tableau, Power BI, etc.).
- Experience working in multinational environments.
The way of working:
This is an onsite role where you need to be in the office 5 days a week in the office in Amstelveen.
What's on the table?
- Market-confirmed salary
- Dynamic scale-up environment where you can make a lot of impact through your work
- International and diverse team
Interested? Feel free to apply or contact me for more information at [email protected].
The disclaimer: We never request payment from candidates, and we always contact you through our official business accounts and platforms. If someone asks you for money, it’s probably a scam. Please always make sure that the job you’re applying for is listed on our website.
Please take into consideration that we can only consider applicants who are currently living in the Netherlands and who have valid work permits in the Netherlands.